Learning path
Sales Director
AI is the best sales efficiency tool available — if you use it to support relationships rather than replace them.
Practical · Fully funded until August 2026 · 3 courses available for this role
Recommended for you
Courses suited to your role
Ranked by how relevant each course is to the Sales Director function. Start with the highest-relevance courses for the fastest impact.
AI for Sales & Business Development
Prospecting, proposal writing, CRM enrichment, and pipeline reporting using AI tools. Focused on reducing the admin burden in a sales function without changing how clients are managed.
AI Fundamentals for Business
A practical introduction to what AI can and can't do in a business context. Covers large language models, automation, decision support, and common misconceptions. No technical background required — suitable for any role.
AI for Marketing Teams
How AI is changing paid media, content production, campaign reporting, and client strategy. Hands-on exercises using tools your team can start using immediately.
Progression
Your suggested learning path
Work through the three levels in order to build your AI knowledge systematically. Start at Step 1 and progress at your own pace.
Step 1 — Foundation
Build foundational AI literacy — understand what AI is, what it can do, and how to use it safely.
Step 2 — Practitioner
Apply AI tools to your specific function and build repeatable workflows that create measurable value.
Step 3 — Senior
Lead AI adoption strategically — governance, vendor evaluation, and organisation-wide transformation.
No senior-level courses matched for this role.
Outcomes
What you'll be able to do
Learning goals
- ✓Lead a team-wide AI adoption that reduces admin without damaging relationships
- ✓Use AI tools to improve proposal quality and win rate analysis
- ✓Build a pipeline reporting process that gives the board accurate forecasts
- ✓Set a clear policy on AI-generated outreach that protects your brand
- ✓Evaluate AI sales tools critically before buying or deploying them
How AI helps in this role
- →Cut proposal and CRM admin time across the whole sales team
- →Use AI-assisted research to improve targeting and personalisation quality
- →Automate pipeline reporting without losing forecast accuracy
- →Build training and coaching tools based on winning proposal patterns
- →Evaluate and deploy AI sales tools without disrupting client relationships
Curriculum
Topics worth exploring
Key AI subject areas that appear in the courses recommended for this role.
Subject areas
Typical responsibilities
- Setting sales strategy and managing the pipeline to target
- Leading the sales team and managing individual performance
- Overseeing proposal quality, win rates, and deal progression
- Reporting sales performance to the CEO and board
- Building relationships with key accounts and prospects
Get started
Ready to start?
All courses are fully funded by Coaley Peak until 31 August 2026 — there's no cost to you or your organisation.
Standard rate £650 + VAT per person per day after August 2026.
Document reference: ISO_webpage_training-role-sales-director_v1
Last modified: 24 March 2026
Training Hub·By Role·Sales Director