Learning path
Marketing Director
AI is restructuring every part of the marketing function — from content creation to paid media to strategy.
Practical · Fully funded until August 2026 · 5 courses available for this role
Recommended for you
Courses suited to your role
Ranked by how relevant each course is to the Marketing Director function. Start with the highest-relevance courses for the fastest impact.
AI for Marketing Teams
How AI is changing paid media, content production, campaign reporting, and client strategy. Hands-on exercises using tools your team can start using immediately.
Responsible AI in Practice
Ethics, bias, intellectual property, and data protection in AI systems. Structured around the UK's AI regulatory framework and practical guidance for teams deploying AI tools in day-to-day work.
AI Fundamentals for Business
A practical introduction to what AI can and can't do in a business context. Covers large language models, automation, decision support, and common misconceptions. No technical background required — suitable for any role.
AI for Sales & Business Development
Prospecting, proposal writing, CRM enrichment, and pipeline reporting using AI tools. Focused on reducing the admin burden in a sales function without changing how clients are managed.
AI for Finance & Operations
AI applications in financial reporting, procurement analysis, workflow automation, and supplier management. Practical case studies drawn from real cost reduction engagements.
Progression
Your suggested learning path
Work through the three levels in order to build your AI knowledge systematically. Start at Step 1 and progress at your own pace.
Step 1 — Foundation
Build foundational AI literacy — understand what AI is, what it can do, and how to use it safely.
Step 2 — Practitioner
Apply AI tools to your specific function and build repeatable workflows that create measurable value.
Step 3 — Senior
Lead AI adoption strategically — governance, vendor evaluation, and organisation-wide transformation.
No senior-level courses matched for this role.
Outcomes
What you'll be able to do
Learning goals
- ✓Build and implement an AI content workflow your team will actually use
- ✓Manage the compliance and brand risk AI introduces to marketing
- ✓Use AI to improve paid media and campaign reporting quality
- ✓Lead your marketing team through AI adoption with a clear policy
- ✓Evaluate AI marketing tool vendors with the right questions
How AI helps in this role
- →Build repeatable AI workflows for content production and campaign planning
- →Automate reporting and data analysis to free up strategic time
- →Use AI tools to improve targeting and paid media efficiency
- →Create a governance policy that manages AI compliance risk in marketing
- →Evaluate AI marketing tools critically before buying or deploying them
Curriculum
Topics worth exploring
Key AI subject areas that appear in the courses recommended for this role.
Subject areas
Typical responsibilities
- Setting marketing strategy and overseeing campaign delivery
- Managing content, brand, and communications output
- Overseeing paid media, digital channels, and analytics
- Leading and developing the marketing team
- Reporting marketing performance to the CEO and board
Get started
Ready to start?
All courses are fully funded by Coaley Peak until 31 August 2026 — there's no cost to you or your organisation.
Standard rate £650 + VAT per person per day after August 2026.
Document reference: ISO_webpage_training-role-marketing-director_v1
Last modified: 24 March 2026
Training Hub·By Role·Marketing Director