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Business Development

AI makes research, targeting, and proposal writing faster, giving you more time for the conversations that matter.

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Practical  ·  Clear group pricing  ·  1 course available for this role

CPD Member, The CPD Certification Service

Only certain courses are eligible for CPD. Please contact us for more information.

CPD Member

Coaley Peak is a member of The CPD Certification Service. CPD eligibility is confirmed before booking for each recommended course.

Recommended for you

Courses suited to your role

Ranked by how relevant each course is to the Business Development function. Start with the highest-relevance courses for the fastest impact.

96% matchPractitionerHalf day·In-person or online

AI for Sales & Business Development

Prospecting, proposal writing, CRM enrichment, and pipeline reporting using AI tools. Focused on reducing the admin burden in a sales function without changing how clients are managed.

Progression

Your suggested learning path

Work through the three levels in order to build your AI knowledge systematically. There are no Foundation-level courses matched to this role, start at Step 2.

Foundation

Step 1, Foundation

Build foundational AI literacy, understand what AI is, what it can do, and how to use it safely.

No foundation-level courses matched for this role.

PractitionerStart here

Step 2, Practitioner

Apply AI tools to your specific function and build repeatable workflows that create measurable value.

Senior

Step 3, Senior

Lead AI adoption strategically, governance, vendor evaluation, and organisation-wide transformation.

No senior-level courses matched for this role.

Outcomes

What you'll be able to do

Learning goals

  • ✓Use AI tools to cut prospect research time in half
  • ✓Write better proposals faster with AI assistance
  • ✓Build a prospecting workflow that finds the right targets more accurately
  • ✓Maintain authentic client relationships while using AI for efficiency
  • ✓Use data and AI analysis to improve your win rate over time

How AI helps in this role

  • →Speed up prospect research without sacrificing quality or accuracy
  • →Draft proposals and pitch documents significantly faster
  • →Use AI to personalise outreach at scale without losing authenticity
  • →Keep CRM data accurate and up to date with less manual effort
  • →Identify patterns in wins and losses to improve pitch strategy

Curriculum

Topics worth exploring

Key AI subject areas that appear in the courses recommended for this role.

Subject areas

AI for prospect research and company intelligenceProposal and pitch writing with AI assistancePersonalised outreach at scale, risks and techniquesCRM data hygiene and AI enrichmentPipeline reporting and forecasting automationAI tools for competitive analysisPrompt engineering for professional BD writingWin/loss analysis with AI

Typical responsibilities

  • Identifying and qualifying new business opportunities
  • Researching target companies, sectors, and decision-makers
  • Writing and presenting proposals and pitches
  • Managing prospect relationships through the pipeline
  • Reporting BD activity and pipeline health to the sales director

Pricing

Two versions of every course

Choose the course exactly as we publish it, or a bespoke version rebuilt around your organisation. Both are delivered in person, one rate covers the whole group, and both are paid in advance.

Option 1 · Non-bespoke

Standard

Paid in advance

Our published course, delivered exactly as written. Every team gets the same presentation, exercises, and examples, and nothing in it changes for your organisation.

Half day
£450 + VAT
3 hours 40 minutes of training, not including travel
Full day
£787.50 + VAT per day
7 hours of training, not including travel
  • The presentation, exercises, and examples exactly as published
  • Not adapted to your team's skill level
  • Not built around your current setup, or the tools and systems you use

Option 2 · 1.5 × the standard rate

Bespoke version

Paid in advance

The same course, rebuilt around your organisation. We spend an extra half day before your session researching your company and updating the presentation for your team, your needs, and the way you work. It costs 1.5 times the standard rate.

Half day
£675 + VAT
3 hours 40 minutes of training, not including travel
Full day
£1,181.25 + VAT per day
7 hours of training, not including travel
  • An extra half day of research and preparation before your session
  • Examples and exercises built around your company, your team, and what you need the training to achieve
  • Pitched at your team's skill level, around your current setup and the tools you use
  • Part of that half day is your trainer learning the updated material, so it is delivered as fluently as the standard course

Delivered in person at your workplace. One rate covers the whole group, and the hours are hours of training, not counting travel. We do not bill you for the trainer's travel. CPD eligibility for a bespoke version is confirmed before booking.

Delivery, group sizes & venue

How the day runs, and who is in the room.

In person or online

Every course runs either in person or online, and we strongly recommend in person. The room, the exercises, and the conversations delegates have with each other are most of what makes the day work, and very little of that survives a video call.

We do not run hybrid sessions. Splitting a group between a room and a screen makes the day worse for both halves, so each session is one or the other.

How many people in the room

In person, one trainer takes up to 15 delegates. Around 10 is the ideal size. A room works best when delegates are at a broadly similar level of experience, though we can and do train mixed-experience groups.

Teams of more than 20 people are split across multiple sessions rather than squeezed into one room.

A second trainer for bigger rooms

We can bring a junior trainer to support the room for £100 + VAT per day plus their travel. That is well below what a second trainer costs us, and we recommend it for any group above 15: it takes the room up to 20, and it puts a second pair of hands alongside delegates during the practical parts of the day. Being able to put more than one trainer in the room at this price is something very few providers offer.

Where it runs

Training runs at your premises, or at a neutral venue we have access to. We hold rooms in many major cities through an office rental company, and we share the room cost with you rather than passing all of it on, so a neutral venue adds very little to the price.

Conferences and large groups

For large groups — conferences, all-hands sessions, away days — we run a different programme that leans on lecture rather than hands-on, interactive work. It is charged at the same day rate, and we agree it with you in advance rather than falling into it because the headcount is high.

Workshop, interactive, or lecture

Any of these can be run as a workshop, as an interactive session, or as a lecture-style training day. We agree which it is when we plan the day with you.

Get started

Ready to start?

Coaley Peak training is delivered as commercial AI training for business teams. We confirm delegate numbers, delivery format, travel requirements, the version you want, and booking terms before reserving a session. The standard course runs exactly as published, from £450 + VAT for a half day. The bespoke version is rebuilt around your organisation, at 1.5 times the standard rate. Both are paid in advance, and one rate covers the whole group. Training booking terms are confirmed before delivery, including organisation, location, delegates, delivery format, dates, and applicable pricing. Dedicated team sessions are scoped before booking so pricing, travel, and delivery requirements are clear upfront.

Group pricing and eligibility are confirmed before booking.

Document reference: ISO_webpage_training-role-business-development_v1

Last modified: 24 March 2026

Training Hub·By Role·Business Development