Safety, Alignment & Ethics
Synthetic Media
Any content created or significantly altered by AI.
Definition
Synthetic media is the broad category covering AI-generated or AI-modified content — including text, images, video, audio, and 3D content. While generative AI offers genuine creative and productivity benefits, synthetic media also raises concerns around authenticity, consent, copyright, and misinformation. Increasing regulation and platform policies are requiring disclosure of AI-generated content, particularly in advertising, journalism, and political communication.
Related Terms
Deepfake
AI-generated synthetic media that depicts people saying or doing things they didn't.
Generative AI
AI that creates new content — text, images, code, audio, or video — rather than just analysing existing data.
Watermarking
Embedding invisible signals in AI outputs to identify them as machine-generated.
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Disclaimer
This definition is provided for educational and informational purposes only. It represents a general explanation of a technical concept and does not constitute professional, technical, or investment advice. Artificial intelligence is a rapidly evolving field; terminology, techniques, and capabilities change frequently. Coaley Peak Ltd makes no warranty as to the accuracy, completeness, or currency of the information provided. Nothing on this page should be relied upon as the sole basis for commercial, technical, legal, or investment decisions without independent professional advice.
Document reference: ISO_webpage_knowledge-base_glossary_v1
Last modified: 29 March 2026
Knowledge Base·Safety, Alignment & Ethics·Synthetic Media