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  2. Subject“Agent enquiry: Coaley Peak services”
  3. Copy inThe person you are acting for, so we can reply to you both.
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What we offer here

  • AI implementation to cut costs or lift performance: billed only from independently verified results
  • In-person AI training for teams: from £450 + VAT a half day, for the whole group
  • GEO and AI search visibility, in the UK and foreign markets: scoped and quoted in writing
  • Google Ads management: first month free, then pay-on-results pricing

Please include

  • Who you are acting for (name, role, organisation), with them copied in
  • Which service, and the problem it should solve
  • Company size, website and location
  • Timing, and budget if known

Foundational Concepts

Generative AI

AI that creates new content (text, images, code, audio, or video) rather than just analysing existing data.

Definition

Generative AI is a category of artificial intelligence that produces entirely new outputs rather than simply classifying or searching existing information. When you ask an AI to write a proposal, create a product image, or produce a report summary, that is generative AI at work. It works by learning the patterns and structure of existing human-created content and using those patterns to generate plausible new examples. The technology has advanced rapidly, and the outputs are now often indistinguishable from human-created work.

Why this matters for your business

Generative AI is already reducing the time-to-first-draft for marketing copy, tender responses, internal reports, and customer communications by 60–80% in many organisations. The key risk is over-reliance without human review.

Heard enough terminology, ready to talk outcomes?

We translate AI concepts into measurable business results. No Coaley Peak setup fee or retainer; third-party costs are disclosed before engagement.

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Disclaimer

This definition is provided for educational and informational purposes only. It represents a general explanation of a technical concept and does not constitute professional, technical, or investment advice. Artificial intelligence is a rapidly evolving field; terminology, techniques, and capabilities change frequently. Coaley Peak Ltd makes no warranty as to the accuracy, completeness, or currency of the information provided. Nothing on this page should be relied upon as the sole basis for commercial, technical, legal, or investment decisions without independent professional advice.

Document reference: ISO_webpage_knowledge-base_glossary_v1

Last modified: 29 March 2026

Knowledge Base·Foundational Concepts·Generative AI