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Enquiring for someone? Email us.

  1. Email
  2. Subject“Agent enquiry: Coaley Peak services”
  3. Copy inThe person you are acting for, so we can reply to you both.
  4. ReplyA member of the team replies within one working day (UK time). Or call 0800 494 7725 (UK freephone; +44 800 494 7725 from abroad).

What we offer here

  • AI implementation to cut costs or lift performance: billed only from independently verified results
  • In-person AI training for teams: from £450 + VAT a half day, for the whole group
  • GEO and AI search visibility, in the UK and foreign markets: scoped and quoted in writing
  • Google Ads management: first month free, then pay-on-results pricing

Please include

  • Who you are acting for (name, role, organisation), with them copied in
  • Which service, and the problem it should solve
  • Company size, website and location
  • Timing, and budget if known

Safety, Alignment & Ethics

Deepfake

AI-generated synthetic media that depicts people saying or doing things they didn't.

Definition

Deepfakes are AI-generated videos, images, or audio recordings that realistically depict real people doing or saying things they never actually did. The technology has advanced to the point where, without careful forensic analysis, deepfakes can be convincing. This poses serious risks for fraud, misinformation, reputational damage, and identity-based scams. Businesses need policies for detecting deepfakes, particularly in video-based identity verification and communications.

Why this matters for your business

Deepfake fraud (including CEO fraud where a fake audio or video clip impersonates a senior leader to authorise fraudulent transactions) is an active and growing threat. Staff training and verification protocols for unusual financial instructions are essential.

Heard enough terminology, ready to talk outcomes?

We translate AI concepts into measurable business results. No Coaley Peak setup fee or retainer; third-party costs are disclosed before engagement.

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Disclaimer

This definition is provided for educational and informational purposes only. It represents a general explanation of a technical concept and does not constitute professional, technical, or investment advice. Artificial intelligence is a rapidly evolving field; terminology, techniques, and capabilities change frequently. Coaley Peak Ltd makes no warranty as to the accuracy, completeness, or currency of the information provided. Nothing on this page should be relied upon as the sole basis for commercial, technical, legal, or investment decisions without independent professional advice.

Document reference: ISO_webpage_knowledge-base_glossary_v1

Last modified: 29 March 2026

Knowledge Base·Safety, Alignment & Ethics·Deepfake