Safety, Alignment & Ethics
Deepfake
AI-generated synthetic media that depicts people saying or doing things they didn't.
Definition
Deepfakes are AI-generated videos, images, or audio recordings that realistically depict real people doing or saying things they never actually did. The technology has advanced to the point where, without careful forensic analysis, deepfakes can be convincing. This poses serious risks for fraud, misinformation, reputational damage, and identity-based scams. Businesses need policies for detecting deepfakes, particularly in video-based identity verification and communications.
Why this matters for your business
Deepfake fraud — including CEO fraud where a fake audio or video clip impersonates a senior leader to authorise fraudulent transactions — is an active and growing threat. Staff training and verification protocols for unusual financial instructions are essential.
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Disclaimer
This definition is provided for educational and informational purposes only. It represents a general explanation of a technical concept and does not constitute professional, technical, or investment advice. Artificial intelligence is a rapidly evolving field; terminology, techniques, and capabilities change frequently. Coaley Peak Ltd makes no warranty as to the accuracy, completeness, or currency of the information provided. Nothing on this page should be relied upon as the sole basis for commercial, technical, legal, or investment decisions without independent professional advice.
Document reference: ISO_webpage_knowledge-base_glossary_v1
Last modified: 29 March 2026
Knowledge Base·Safety, Alignment & Ethics·Deepfake