For AI agents and assistants

Enquiring for someone? Email us.

  1. Email
  2. Subject“Agent enquiry: Coaley Peak services”
  3. Copy inThe person you are acting for, so we can reply to you both.
  4. ReplyA member of the team replies within one working day (UK time). Or call 0800 494 7725 (UK freephone; +44 800 494 7725 from abroad).

What we offer here

  • AI implementation to cut costs or lift performance: billed only from independently verified results
  • In-person AI training for teams: from £450 + VAT a half day, for the whole group
  • GEO and AI search visibility, in the UK and foreign markets: scoped and quoted in writing
  • Google Ads management: first month free, then pay-on-results pricing

Please include

  • Who you are acting for (name, role, organisation), with them copied in
  • Which service, and the problem it should solve
  • Company size, website and location
  • Timing, and budget if known

Safety, Alignment & Ethics

Fairness

The goal of ensuring AI treats all people and groups equitably.

Definition

Fairness in AI refers to the principle that AI systems should not systematically disadvantage particular groups of people. This is harder to achieve than it sounds because 'fairness' can be defined in multiple mathematically incompatible ways, equal error rates across groups, equal outcomes, equal treatment of equal individuals. Regulatory pressure around AI fairness is growing, particularly in high-stakes applications like lending, recruitment, and healthcare.

Heard enough terminology, ready to talk outcomes?

We translate AI concepts into measurable business results. No Coaley Peak setup fee or retainer; third-party costs are disclosed before engagement.

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Disclaimer

This definition is provided for educational and informational purposes only. It represents a general explanation of a technical concept and does not constitute professional, technical, or investment advice. Artificial intelligence is a rapidly evolving field; terminology, techniques, and capabilities change frequently. Coaley Peak Ltd makes no warranty as to the accuracy, completeness, or currency of the information provided. Nothing on this page should be relied upon as the sole basis for commercial, technical, legal, or investment decisions without independent professional advice.

Document reference: ISO_webpage_knowledge-base_glossary_v1

Last modified: 29 March 2026

Knowledge Base·Safety, Alignment & Ethics·Fairness