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What we offer here

  • AI implementation to cut costs or lift performance: billed only from independently verified results
  • In-person AI training for teams: from £450 + VAT a half day, for the whole group
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  • Google Ads management: first month free, then pay-on-results pricing

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Foundational Concepts

Machine Learning (ML)

A method where computers learn patterns from data rather than being explicitly programmed.

Definition

Traditional software follows rules that a programmer writes out in detail: 'if the invoice date is missing, flag an error.' Machine learning takes a different approach: you feed the system thousands of examples (invoices with and without errors) and it learns the patterns itself. This makes it possible to solve problems that are too complex to write rules for, such as spotting fraudulent transactions or predicting which customers are likely to leave. LLMs are a particular type of machine learning.

Why this matters for your business

Machine learning is already embedded in tools most businesses use daily, from spam filters and fraud detection to forecasting and recommendation engines. Deploying it deliberately, rather than inheriting it through vendor software, gives businesses a competitive edge.

Heard enough terminology, ready to talk outcomes?

We translate AI concepts into measurable business results. No Coaley Peak setup fee or retainer; third-party costs are disclosed before engagement.

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Disclaimer

This definition is provided for educational and informational purposes only. It represents a general explanation of a technical concept and does not constitute professional, technical, or investment advice. Artificial intelligence is a rapidly evolving field; terminology, techniques, and capabilities change frequently. Coaley Peak Ltd makes no warranty as to the accuracy, completeness, or currency of the information provided. Nothing on this page should be relied upon as the sole basis for commercial, technical, legal, or investment decisions without independent professional advice.

Document reference: ISO_webpage_knowledge-base_glossary_v1

Last modified: 29 March 2026

Knowledge Base·Foundational Concepts·Machine Learning (ML)