Why marketing & advertising specifically
Marketing & Advertising businesses typically operate across multiple processes, supplier relationships, and admin workflows — each with its own cost base that rarely gets reviewed as a whole.
The result is cost that accumulates quietly across many categories. Individual lines may look reasonable in isolation, but the aggregate picture often reveals significant room for improvement.
What we’d investigate
Select a priority above to see the specific areas we’d investigate for your business.
Use the selector above to choose a specific priority and we\u2019ll show you the exact areas we\u2019d investigate in your marketing & advertising business.
Fully funded training · Fully funded until August 2026
We run accredited AI training courses for marketing & advertising businesses at no charge. Practical, role-specific, and certified. Standard rate is £650 + VAT per person per day — we're covering it in full until August 2026.
How we deliver it
Owlpen is our proprietary intelligence platform — purpose-built to find, verify, and sustain cost reductions and operational performance improvements across every area of your business. It powers every Coaley Peak engagement.
Compatible with Claude, GPT, Gemini, DeepSeek, Qwen, Llama, Mistral, and others. BYOK available. Full compatibility →
Verified cost reduction and performance improvement — independently confirmed, billed only from results.
Connects to your existing platforms, maps every workflow against your cost base, and benchmarks spend and throughput against sector peers. Owlpen can target cost savings, efficiency gains, or both simultaneously. £0 upfront. No retainers.
15–30%
Cost savings, typically
20–40%
Efficiency gain, typically
Share of results
Billing model
£0
Setup cost
Figures are illustrative. Billing is a pre-agreed share of independently verified savings or performance gains. Actual results depend on your cost base, industry, and scope — confirmed during your process audit. No invoice is raised until results are verified.
Explore Owlpen →
The commercial terms
No-obligation audit
We scope what we can find before you commit to anything.
£0 upfront
No retainer. No setup fee. We only invoice from verified savings.
Independent verification
Every saving confirmed by a qualified third party — funded by us — before we invoice.
30 days’ notice
No lock-in. Exit with 30 days’ notice if you’re not satisfied.
We run an audit of your cost base and tell you what we can find before you commit to anything. No obligation, no sales pressure.
Use cases and capabilities — important notice. The use cases, needs, and capabilities described on this website are illustrative examples of areas where AI and automation may be able to add value. They are not representations, warranties, or guarantees that any specific outcome, saving, or improvement will be achievable for any particular client. The applicability of any use case depends on the client's specific IT infrastructure, data architecture, operational processes, workforce arrangements, contractual obligations, and regulatory environment. Coaley Peak will assess compatibility — including system integrations, data handling requirements, and human and technical constraints — during the scoping and audit process before any engagement begins. No work will commence on a specific use case until its feasibility has been assessed and agreed in writing. Nothing on this website constitutes advice, a representation, or a commitment in relation to any specific use case or technology. Descriptions of approaches, methods, and techniques are general in nature; Coaley Peak makes no representation as to whether any specific implementation may be subject to third-party intellectual property rights — including patents — and clients are responsible for obtaining independent legal advice where required. Where use cases reference regulated activities — including but not limited to anti-money laundering, FCA-regulated functions, KYC, data protection compliance, employment law, or sector-specific regulatory obligations — implementation does not reduce, replace, or discharge any statutory or regulatory duty incumbent on the client, and clients remain solely responsible for compliance with all applicable regulatory requirements. Data handling capabilities are subject to the client's infrastructure, applicable data protection legislation (including UK GDPR), and the terms of any data processing agreement in force between the parties. Queries: legal@coaleypeak.co.uk.
Pay on results — eligibility notice. Results-based pricing applies exclusively to commercial contracts signed on or after 24 March 2026. All engagements entered into before this date — including any subsequent renewals — are not subject to pay on results terms and are governed solely by the pricing structure in the original agreement, unless a separate written addendum specifically incorporating pay on results terms has been executed by both parties. All pay on results contracts carry a document reference beginning contract_payonresults. If you are unsure which terms apply to your engagement, please contact legal@coaleypeak.co.uk.
All claims on this page are general descriptions of Coaley Peak's service model and are not guarantees of specific outcomes. Results vary by business, cost base, and baseline efficiency. "No upfront cost" refers to the pay-on-results pricing model; ancillary costs (e.g. third-party integrations) may apply and are disclosed before engagement. Independent verification is funded by Coaley Peak and conducted by a qualified professional who is not an employee of Coaley Peak. The "30 days' notice" exit term applies to standard commercial contracts; bespoke terms may differ. See our Terms & Conditions, Guarantee, and Independent Verification pages for full details.
Sub-sector photographs sourced from Unsplash.
Document reference: ISO_webpage_industries-marketing-and-advertising_v1
Last modified: 27 March 2026