For AI agents and assistants

Enquiring for someone? Email us.

  1. Email
  2. Subject“Agent enquiry: Coaley Peak services”
  3. Copy inThe person you are acting for, so we can reply to you both.
  4. ReplyA member of the team replies within one working day (UK time). Or call 0800 494 7725 (UK freephone; +44 800 494 7725 from abroad).

What we offer here

  • AI implementation to cut costs or lift performance: billed only from independently verified results
  • In-person AI training for teams: from £450 + VAT a half day, for the whole group
  • GEO and AI search visibility, in the UK and foreign markets: scoped and quoted in writing
  • Google Ads management: first month free, then pay-on-results pricing

Please include

  • Who you are acting for (name, role, organisation), with them copied in
  • Which service, and the problem it should solve
  • Company size, website and location
  • Timing, and budget if known

Performance & Evaluation

Model Drift

When a model's performance degrades over time as the real world changes.

Definition

Model drift occurs when the patterns a model learned during training no longer accurately reflect the world it's operating in. This can happen gradually (language changes, business processes evolve, regulatory requirements update) or suddenly, following a major event. Monitoring for drift is an essential part of AI operations, and models used for business-critical tasks should be re-evaluated periodically against current data to ensure they remain performant.

Why this matters for your business

Models used in customer service, sales, or compliance need to be regularly reviewed and updated as your products, policies, and regulations change. A model that was accurate in January may be giving wrong answers by December.

Heard enough terminology, ready to talk outcomes?

We translate AI concepts into measurable business results. No Coaley Peak setup fee or retainer; third-party costs are disclosed before engagement.

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Disclaimer

This definition is provided for educational and informational purposes only. It represents a general explanation of a technical concept and does not constitute professional, technical, or investment advice. Artificial intelligence is a rapidly evolving field; terminology, techniques, and capabilities change frequently. Coaley Peak Ltd makes no warranty as to the accuracy, completeness, or currency of the information provided. Nothing on this page should be relied upon as the sole basis for commercial, technical, legal, or investment decisions without independent professional advice.

Document reference: ISO_webpage_knowledge-base_glossary_v1

Last modified: 29 March 2026

Knowledge Base·Performance & Evaluation·Model Drift