Accredited · Fully funded until August 2026
AI training for your team — before you commit to anything.
We run accredited AI training courses — normally £650 + VAT per person per day — at no charge until August 2026. Practical, role-specific, and certified. A useful way to understand what AI can realistically do for your business before engaging any vendor.
Online or in-person · at your office or in your city
How we deliver it
Our platform.
Owlpen.
Owlpen is our proprietary cost intelligence platform — purpose-built to find, verify, and sustain cost reductions across every area of your business. It powers every Coaley Peak engagement.
Compatible with Claude, GPT, Gemini, DeepSeek, Qwen, Llama, Mistral, and others. BYOK available. Full compatibility →
Owlpen
Guaranteed monthly cost reduction — verified independently, billed only from savings.
Connects to your existing platforms, maps every workflow against your cost base, and benchmarks spend against sector peers in real time. £0 upfront. No retainers.
15–30%
Typical savings
Share of savings
Billing model
£0
Setup cost
Explore Owlpen →
How it works
Powered by Owlpen →Connect
We plug into your ad platforms, analytics, and CRM. Most clients are live within days.
Analyse
AI maps every channel, campaign, and spend category against actual revenue outcomes — finding where budget is and isn't working.
Optimise
Budget is reallocated in real time to what's performing. Waste is cut automatically, without pausing campaigns.
Verify & invoice
A third party confirms every saving before we invoice. No verified results — no charge. Ever.
£0 upfront
Our only revenue is a pre-agreed share of verified savings. Zero to get started.
Independent verification
Every saving confirmed by a qualified third party before we invoice. Funded by us.
Missed targets? Up to £10,000 back.
If we miss agreed targets, we pay up to £10,000. Applies to contracts started after 24 March 2026.
Research & insight
Thought leadership
Whitepapers, guides, and analysis from the Coaley Peak team. No form required.
Where UK digital marketing budgets go to waste: 2025 analysis
An analysis of marketing spend patterns across UK businesses, identifying the categories most consistently overcharged and underperforming.
Why most attribution models overstate top-of-funnel value
The last-click fallacy is well known. But upper-funnel attribution has its own systematic flaws — and they consistently inflate brand spend while underselling performance channels.
How to audit your agency's media buying fees
A practical checklist for identifying hidden margins, rebates, and mark-ups within agency fee structures — without needing to terminate the relationship.
Marketing spend benchmarks: UK businesses 2024–25
Sector-by-sector benchmarks for paid search, social, programmatic, and agency fees across UK businesses with £5m–£50m revenue.
See exactly where your marketing budget is going.
We start with an audit of your marketing spend. If we can't find savings worth pursuing, we'll tell you upfront.
Document reference: ISO_webpage_usecase-reduce-marketing-spend_v1
Last modified: 24 March 2026
Use Cases·Reduce Marketing Spend