Use CaseSales

Turn more website visitors into paying customers.

We identify exactly where visitors are dropping off and fix it — without developers or rebuild projects. You only pay from verified improvement in revenue.

Our process →

Powered by Owlpen — our proprietary cost intelligence platform

Where we look:Checkout flowLanding pagesForm completionPage speedMobile UXCall-to-action copy
£0
Upfront cost
2–3 wks
Typical time to first results
100%
Independent verification

¹ Pay on results applies to contracts signed on or after 23 March 2026 — ref prefix: contract_payonresults. Earlier contracts, including renewals, are not subject to these terms unless separately agreed in writing.

Accredited · Fully funded until August 2026

AI training for your team — before you commit to anything.

We run accredited AI training courses — normally £650 + VAT per person per day — at no charge until August 2026. Practical, role-specific, and certified. A useful way to understand what AI can realistically do for your business before engaging any vendor.

Browse courses →

Online or in-person · at your office or in your city

How we deliver it

Our platform.
Owlpen.

Owlpen is our proprietary cost intelligence platform — purpose-built to find, verify, and sustain cost reductions across every area of your business. It powers every Coaley Peak engagement.

Compatible with Claude, GPT, Gemini, DeepSeek, Qwen, Llama, Mistral, and others. BYOK available. Full compatibility →

Cost Intelligence Platform

Owlpen

Proprietary

Guaranteed monthly cost reduction — verified independently, billed only from savings.

Connects to your existing platforms, maps every workflow against your cost base, and benchmarks spend against sector peers in real time. £0 upfront. No retainers.

15–30%

Typical savings

Share of savings

Billing model

£0

Setup cost

Explore Owlpen →

How it works

Powered by Owlpen →
01

Audit

We analyse your visitor journeys to find exactly where drop-off is costing you the most revenue.

02

Diagnose

AI maps friction points, loading issues, and UX gaps across every key page and conversion path.

03

Fix

We implement improvements directly — copy, layout, flow — without touching your dev team or codebase.

04

Verify & invoice

Revenue uplift is independently measured before we invoice. No verified improvement — no charge.

Zero-risk guarantee

£0 upfront

Our only revenue is a pre-agreed share of verified savings. Zero to get started.

Independent verification

Every saving confirmed by a qualified third party before we invoice. Funded by us.

Missed targets? Up to £10,000 back.

If we miss agreed targets, we pay up to £10,000. Applies to contracts started after 24 March 2026.

Research & insight

Thought leadership

Whitepapers, guides, and analysis from the Coaley Peak team. No form required.

All research & insight →
WhitepaperJanuary 2026 · 12 pages

Why UK businesses leave conversion revenue on the table

An analysis of conversion performance across UK business websites, identifying the most common friction points and quantifying the revenue impact of addressing them.

ArticleFebruary 2026 · 5 min read

The economics of CRO: what a 1% conversion uplift is actually worth

Most businesses underestimate the financial impact of conversion optimisation because they don't model it correctly. This piece shows the maths — and why small uplifts compound quickly.

GuideJanuary 2026 · 8 pages

How to audit your conversion funnel in five steps

A practical walkthrough for identifying where visitors drop out of your funnel — using analytics tools most businesses already have — and prioritising what to fix first.

ReportMarch 2026 · 14 pages

Conversion rate benchmarks by sector: UK 2025

Average and top-quartile conversion rates across e-commerce, B2B lead generation, professional services, and SaaS — with analysis of the factors that drive the gap.

Find out where your site is losing customers.

We start with a conversion audit. If we can't identify meaningful opportunities, we'll tell you upfront — no obligation.

No-obligation audit
You only pay on verified savings
Exit with 30 days' notice

Document reference: ISO_webpage_usecase-convert-website-visitors_v1

Last modified: 24 March 2026

Use Cases·Convert Website Visitors