Google Ads management where you only pay for results
We fund the ad spend, run the campaigns, and build the landing pages. You pay an agreed cost per qualified lead. No leads, no fee.
How it works
Three steps to better results
Free audit
Give us read access to your account. We send back a written report showing exactly where your budget is leaking and what we would change.
We rebuild and go live
We restructure your campaigns, write the ads, build the landing pages, and set up tracking. We fund the ad spend. You start paying only when leads arrive.
Weekly reviews
Every week a real person reviews performance and writes you a report. Every month we get on a call to align with your goals. No autopilot.
Everything included
Six things you get, no add-ons or hidden fees
- Full account audit and campaign rebuild
- Ad copy, keyword research, and landing pages
- Conversion tracking and attribution setup
- AI-driven bid optimisation, 24/7
- Weekly written reports from a real person
- Monthly strategy calls and a named account manager
How we compare
Pay per lead vs the typical agency
| What matters | Coaley Peak | Typical agency |
|---|---|---|
| How you pay | Per qualified lead | Fixed monthly retainer |
| Who pays for ads | We do | You do |
| If it doesn't work | You pay nothing | You still pay |
| Contract length | Rolling 90 days | 6 to 12 months |
| Skin in the game | We lose money if it fails | None, paid regardless |
See your potential savings
How much could you save?
Industry data suggests up to 20% of Google Ads spend goes to clicks that never convert. Drag the slider to see your number.
Based on the 20% industry waste benchmark applied to your weekly spend.
Your free audit shows where the leaks are in your account, with zero commitment.
Estimates are illustrative, based on industry averages. Actual results depend on your account, industry, and competition.
Our guarantee
No leads, no fee. It is that simple.
You only pay when we deliver a qualified lead. No retainer, no setup fee. We take the ad spend risk.
A simple rolling 90-day contract. If the leads stop coming, you walk away at the next cycle.
Fees are held in escrow and only released when pre-agreed KPIs are met. Miss the targets, get a refund.
Questions
Common questions
We agree a cost per qualified lead with you in writing before we start. We fund the ad spend, build the landing pages, and run the campaigns. You only pay the agreed amount for each verified lead. Our profit comes from making the campaigns perform well.
Most accounts show measurable improvement within 2 to 4 weeks. Sustained gains typically take 60 to 90 days as we accumulate enough data to optimise.
Yes. You retain full ownership of your account, campaigns, and data at all times. We work inside your account so nothing is lost if you leave.
An existing Google Ads account with at least £2,000 per week in ad spend (or equivalent) and reliable conversion tracking already in place.
Seasonal or sporadic businesses, e-commerce with thin margins, conversions worth under a few hundred pounds, brand-new businesses with no track record, or teams without a sales follow-up process. We can refer you to other options if needed.
Ready to only pay for leads that convert?
Free audit. Rolling 90-day contract. No retainer. We take the ad spend risk.
Google Ads management service, important notice. Performance improvements are not guaranteed and are subject to factors including, but not limited to, current account state, historical campaign data, ad spend levels, industry competitiveness, landing page quality, conversion tracking accuracy, and broader market conditions. Under the pay-per-lead model, Coaley Peak funds the ad spend and you pay an agreed cost per qualified lead or sale. Lead qualification criteria are defined in writing before the engagement begins. The escrow guarantee applies solely to fees held in escrow and does not cover ad spend or third-party costs. Refund eligibility is assessed against KPIs agreed in writing. All figures, percentages, and estimates presented on this page (including the cost calculator) are illustrative only, based on general industry data, and do not constitute a forecast, projection, or guarantee of results for any specific client.
Service terms. The pay-per-lead service is a standalone offering and cannot be combined with any other Coaley Peak offer, promotion, discount, or results-based pricing arrangement (including the pay-on-results model described elsewhere on this website). Coaley Peak reserves the right to withdraw or amend this service at any time. Eligibility is subject to an existing Google Ads account with reliable conversion data and acceptance of Coaley Peak's standard terms of engagement. This service is not suited for seasonal, sporadic, or newly created accounts without sufficient historical data. Campaigns run on pre-approved platforms (Google Ads) only, with ads and landing pages built within pre-agreed brand guidelines. Full terms are agreed in writing before any work begins.
Google Ads and the Google Ads logo are trademarks of Google LLC. Coaley Peak Ltd is not owned by, affiliated with, or endorsed by Google LLC. Use of Google trademarks is for identification purposes only.
Use cases and capabilities, important notice. The use cases, needs, and capabilities described on this website are illustrative examples of areas where AI and automation may be able to add value. They are not representations, warranties, or guarantees that any specific outcome, saving, or improvement will be achievable for any particular client. The applicability of any use case depends on the client's specific IT infrastructure, data architecture, operational processes, workforce arrangements, contractual obligations, and regulatory environment. Coaley Peak will assess compatibility, including system integrations, data handling requirements, and human and technical constraints, during the scoping and audit process before any engagement begins. No work will commence on a specific use case until its feasibility has been assessed and agreed in writing. Nothing on this website constitutes advice, a representation, or a commitment in relation to any specific use case or technology. Descriptions of approaches, methods, and techniques are general in nature; Coaley Peak makes no representation as to whether any specific implementation may be subject to third-party intellectual property rights (including patents) and clients are responsible for obtaining independent legal advice where required. Where use cases reference regulated activities, including but not limited to anti-money laundering, FCA-regulated functions, KYC, data protection compliance, employment law, or sector-specific regulatory obligations, implementation does not reduce, replace, or discharge any statutory or regulatory duty incumbent on the client, and clients remain solely responsible for compliance with all applicable regulatory requirements. Data handling capabilities are subject to the client's infrastructure, applicable data protection legislation (including UK GDPR), and the terms of any data processing agreement in force between the parties. Queries: legal@coaleypeak.co.uk.
Pay on results, eligibility notice. Results-based pricing applies exclusively to commercial contracts signed on or after 24 March 2026. All engagements entered into before this date (including any subsequent renewals) are not subject to pay on results terms and are governed solely by the pricing structure in the original agreement, unless a separate written addendum specifically incorporating pay on results terms has been executed by both parties. All pay on results contracts carry a document reference beginning contract_payonresults. If you are unsure which terms apply to your engagement, please contact legal@coaleypeak.co.uk.