Accredited · Commercial AI training
AI training for your team, before you commit to anything.
We run accredited AI training courses for business teams that need practical, role-specific adoption support. For groups of under 25 people, the group rate is £1,090 + VAT per day in total, including travel costs. The standard commercial rate is £2,850 + VAT per day in total. A training day is 6 hours. Scope, delivery format, and booking terms are confirmed before a session is reserved.
Online or in-person · at your office or in your city
How we deliver it
Our platform.
Owlpen.
Owlpen is our proprietary intelligence platform, purpose-built to find, verify, and sustain cost reductions and operational performance improvements across every area of your business. It powers every Coaley Peak engagement.
Compatible with Claude, GPT, Gemini, DeepSeek, Qwen, Llama, Mistral, and others. BYOK available. Full compatibility →
Owlpen
Verified cost reduction and performance improvement, independently confirmed, billed only from results.
Connects to your existing platforms, maps every workflow against your cost base, and benchmarks spend and throughput against sector peers. Owlpen can target cost savings, efficiency gains, or both simultaneously. No Coaley Peak setup fee or retainer; third-party costs are disclosed before engagement.
15–30%
Cost savings, typically
20–40%
Efficiency gain, typically
Share of results
Billing model
£0
Setup cost
Figures are illustrative. Billing is a pre-agreed share of independently verified savings or performance gains. Actual results depend on your cost base, industry, and scope, confirmed during your process audit. No invoice is raised until results are verified.
Explore Owlpen →
How it works
Powered by Owlpen →Connect
We plug into your ad platforms, analytics, and CRM. Audit/setup within days; full rollout typically 4-8 weeks.
Analyse
AI maps every channel, campaign, and spend category against actual revenue outcomes, finding where budget is and isn't working.
Optimise
Budget is reallocated in real time to what's performing. Waste is cut automatically, without pausing campaigns.
Verify & invoice
A third party confirms every saving before we invoice. No verified results, no charge. Ever.
£0 setup fee
No Coaley Peak setup fee or retainer. Any third-party costs are disclosed before engagement.
Independent verification
Every saving confirmed by a qualified third party before we invoice. Funded by us.
Missed targets? Up to £10,000.
If agreed targets are missed and confirmed by the independent verifier, Coaley Peak will pay the client up to £10,000. Applies to contracts started after 24 March 2026.
Research & insight
Thought leadership
Whitepapers, guides, and analysis from the Coaley Peak team. Request by email to receive the download link.
Where UK digital marketing budgets go to waste: 2025 analysis
An analysis of marketing spend patterns across UK businesses, identifying the categories most consistently overcharged and underperforming.
Why most attribution models overstate top-of-funnel value
The last-click fallacy is well known. But upper-funnel attribution has its own systematic flaws, and they consistently inflate brand spend while underselling performance channels.
How to audit your agency's media buying fees
A practical checklist for identifying hidden margins, rebates, and mark-ups within agency fee structures, without needing to terminate the relationship.
Marketing spend benchmarks: UK businesses 2024–25
Sector-by-sector benchmarks for paid search, social, programmatic, and agency fees across UK businesses with £5m–£50m revenue.
See exactly where your marketing budget is going.
We start with an audit of your marketing spend. If we can't find savings worth pursuing, we'll tell you upfront.
Document reference: ISO_webpage_usecase-reduce-marketing-spend_v1
Last modified: 24 March 2026
Use Cases·Reduce Marketing Spend