Dr Jonathan Ashong-Lamptey
AI Trainer, speaking for Coaley Peak®
Leads the workshop, with live examples of AI producing marketing that sounds like the business behind it.
Background: Element of Inclusion
Closed event · Thu 22 October · Edinburgh
Help to Grow: Scotland Alumni National Conference
We're leading the AI for SME Marketing workshop at Help to Grow's national conference for business leaders in Scotland: a practical session on getting AI to write marketing that sounds like your business, not like everyone else's.
Closed event
Tickets come from Help to Grow, not from us, and every place is subject to their approval. It’s for Help to Grow: Management alumni, current participants and SME leaders across Scotland.
Where
James Watt Conference Centre
Heriot-Watt University, Riccarton campus, Edinburgh EH14 4AS- Bus: Lothian Buses 25 and 34 run from the city centre to the campus and stop at the James Watt Centre. Allow about 35 minutes from Waverley.
- Train: Edinburgh Waverley or Haymarket, then the 25 bus. Curriehill station, on the Edinburgh to Glasgow line via Shotts, is about a 20-minute walk.
- Air: Edinburgh Airport is about 15 minutes away by taxi.
- Car: Half a mile from the Calder junction of the A720 city bypass, off the A71.
When
Thursday 22 October 2026
9:30am to 4:30pm. Our workshop: 3pm to 3:50pm.
Tickets
From Help to Grow only
Every place is subject to their approval
Cost
No price listed
Help to Grow's booking page doesn't list a ticket price. They handle every ticket, so ask their events team if you're unsure.
Tickets
How to get a place
Help to Grow runs the Help to Grow Scotland conference and issues every ticket. Places are subject to their approval, not ours, so we can’t book, transfer or guarantee a place for anyone.
Check it's for you
The Help to Grow Scotland conference is for Help to Grow: Management alumni, current participants and SME leaders across Scotland.
Request a place from Help to Grow
Use the booking form on Help to Grow's event page. You may need to sign in to the Help to Grow alumni hub first, and if the conference is full the form offers a waiting list.
Help to Grow confirms
They review each request and confirm your place with you directly.
Questions about tickets go to Help to Grow: HTGM.Events@smallbusinesscharter.org or 020 7634 9584.
Our workshop · Thu 22 Oct, 3pm to 3:50pm
AI for SME Marketing
AI only saves you time when it understands your business. This workshop shows you how to give it what it needs, so your marketing stops sounding generic.
Led by Dr Jonathan Ashong-Lamptey and Ethan Clarke-Wooster
Most AI-written marketing sounds the same because the tool knows nothing about the business behind it. Jonathan and Ethan show, with live examples, how to change that, without any technical background.
- Brief it properly
- Give AI clear information about your customers, your offer and your brand voice, so what comes back sounds like you.
- Use what you already have
- Turn the reviews, enquiries and emails you already hold into ideas for your next campaign.
- Get more from each piece
- Repurpose one piece of content across your channels, rather than starting from a blank page each time.
- Spot the AI tells
- Recognise the giveaways of AI-written copy, and edit them out before a customer sees them.
- Tools and your team
- Weigh up AI tools sensibly, and bring AI into your team in a way that sticks.
At 3pm delegates choose between two workshops: ours, and a session on exporting with UK Export Finance.
We're exhibiting too, so you can find Jonathan and Ethan at the Coaley Peak® stand on the day.
The day
Thu 22 Oct, 9:30am to 4:30pm
Help to Grow sets the programme and may change it. Their event page (opens in a new tab) has the latest.
- 9:30amBreakfast and registration
- 10:00amWelcome, then two keynotes
- 11:15amPanel: investment, and becoming investment ready
- 12:00pmLunch
- 1:00pmWorkshops: a choice of two
- 2:00pmRoundtables: choose a topic
- 3:00pmWorkshop: AI for SME Marketing, with Coaley Peak®Our workshop, 3pm to 3:50pm
- 4:00pmLessons learned and closing remarks
- 4:30pmClose
Speakers
Who you’ll hear from
Ethan Clarke-Wooster
Business Development Executive, Coaley Peak®
Co-leads the workshop, runs our stand on the day, and is your contact for anything about the session, before or after.
The venue
James Watt Conference Centre
Heriot-Watt University, Riccarton campusEdinburgh EH14 4AS
- Bus: Lothian Buses 25 and 34 run from the city centre to the campus and stop at the James Watt Centre. Allow about 35 minutes from Waverley.
- Train: Edinburgh Waverley or Haymarket, then the 25 bus. Curriehill station, on the Edinburgh to Glasgow line via Shotts, is about a 20-minute walk.
- Air: Edinburgh Airport is about 15 minutes away by taxi.
- Car: Half a mile from the Calder junction of the A720 city bypass, off the A71.
Thursday 22 October 2026
9:30am to 4:30pm
Our workshop, AI for SME Marketing, runs 3pm to 3:50pm. Places come from Help to Grow, subject to their approval.
Good to know
Common questions
- Can I book a place through Coaley Peak?
- No. This is a closed event: Help to Grow issues every ticket, and places are subject to their approval, not ours. Request yours on their event page.
- Is there a charge?
- Help to Grow's booking page doesn't list a ticket price. They handle every ticket, so ask their events team if you're unsure.
- Do I need a Help to Grow account to book?
- You may need to sign in to the Help to Grow alumni hub to use the booking form. If you have trouble, Help to Grow's events team can help.
- I haven't done the Help to Grow course. Can I still go?
- The conference is for Help to Grow: Management alumni, current participants and SME leaders across Scotland. Whether you can have a place is Help to Grow's decision, so ask their events team.
- What if I can't get a place?
- Ask Ethan about the session, or about AI training for your own team. Our other upcoming events are listed at coaleypeak.co.uk/events.
Closed event · Thu 22 October
Request your place from Help to Grow
Thursday 22 October 2026, 9:30am to 4:30pm
James Watt Conference Centre, Edinburgh
Request a place from Help to Grow (opens Help to Grow’s booking page in a new tab)Questions? Ask Ethan
Places are subject to Help to Grow’s approval, not ours. The Help to Grow: Management Alumni Network is run by the Chartered Association of Business Schools.